The list of the best betting sites uk below contains some well known UK Betting Sites brands and some not so well known ones. We vet these websites regularly, then update our site accordingly. But rest assured, they are featured on this website because they offer gamblers from the UK the best in terms of:
Customer Service UKGC Licensed Fast Payouts Customer Service
Best UK Betting Sites List 2023
UKGC Approved Betting Sites | T&Cs Apply | Commercial Content | 18+ Only |
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|---|---|---|---|
Betting Sites | Sign Up Bonus | Rating | |
 | Get £60 in Bonuses when you Stake £10 |  |  |
| New UK customers only. Register (excl. 09/04/22). Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. | |||
 | £30 FREE Matched Bet if 1st Acca loses | | |
| *New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply. | |||
 | Money Back as a Bonus up to £40 if 1st Bet loses + £10 Casino | | |
| 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's. |
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 | £30 Welcome Offer Sports + Casino | | |
| 18+ / Customers will be awarded £15 in Free Bets and £15 In FREE SPINS for Casino and Vegas NEW CUSTOMERS ONLY / Free Bets valid for 3 Days Free Spins valid for 30 Days / Terms Apply. |
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 | Bet £10 Get £30 in free bets |  | |
| New customers only – Minimum deposit of £10 using deposit code 30fb - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply - full T&C’s apply. | |||
 | Up To £50 Bonus | | |
| You must be aged over 18 to open an account at the Bethard betting site. Betting promotions open to UK & Ireland residents only. T&C's apply. | |||
 | Up To £30 Bonus | | |
| New Players Only. Terms & Conditions Apply. Please see ComeOn for details. 18+ Only | |||
 | £100 Sports Welcome | | |
| You must be aged over 18 to open an account at the Jetbull betting site. Betting promotions open to UK & Ireland residents only. T&C's apply. | |||
| Bet £5 get £20 Free Bets | | |
| 18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. | |||
 | Bet £5 get £20 in Free Bets | | |
| 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. | |||
 | Up To £25 FREE Bet | | |
| New Players Only. Terms & Conditions Apply. Please see novibet for details. 18+ Only | |||
 | 100% Up To £50 Bonus | | |
| New Customers; Min. deposit €20 (no Skrill/Neteller); Bonus=100% of deposit up to €50; 6x deposit and bonus turnover (min. odds 1.60 on singles and 1.40 per selection on combo bets), in 30 days, for bonus release; Each bet contributes max. 50% of bonus for turnover; Some bet types don’t contribute to turnover; Withdrawal before turnover results in bonus cancellation; Terms apply; 18+; MGA licensed (MGA/B2C/331/2016); BeGambleAware.org | |||
 | Bet £10 Get £30 | | |
| T&C: New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. | |||
They all have good customer service and of course, all the gambling sites featured on our website are Regulated by the UKGC ( United Kingdom Gambling Commission ) and by law have to follow their guidelines. Also, each and every gambling website featured, does pay out as expected! We have recently added some of the Top online Casino sites too, some of which now have sportsbooks, so why not check them out while you are here!
Top New UK Sports Gambling Sites for 2023
The table above shows the newest and Best Betting Sites available to gamblers in the UK. It is not easy for an online Bookmaker to get on our website, as we vet each and every bookie before making a decision whether to include it in our list or not! This process is conducted by one of our experienced sports betting enthusiasts, and believe me, these guys know a thing or two about betting online. Check out our online betting guide below for more details. We have come across one new site that is worth a look in our honest opinion, it’s called Best Bookies UK and they are very good for finding football betting websites. Check them out here bestbookiesuk.co.uk.
Januarys TOP 3 UK Betting Sites
Betfred: Bet £10 Get £30 in Free Bets (Ts&Cs apply)
Next is Betfred, this is a well known UK bookmaker and as such offers the security and safety features that you might not get with a brand new bookmaker; they have great customer service including Live assistance, phone and of course email help. Their sign up bonus is nothing fresh but is the Sports Betting Industry standard Bet £10 Get £30 free bets (Ts&Cs apply) if you reside in the UK! They have industry leading football betting odds and are not called ” the Bonus King “ for nothing! Read our full review here or check their online betting site here!
10Bet: 50% up to £100 (Ts&Cs apply)
10Bet are pretty well known these days and rightly so, they recently changed their sign up/new player offer to 50% up to £100 with No Wagering Reqs!! (Ts&Cs Apply) For players in the UK not too shabby ey? 🙂 They have developed their online interface for ease of use and it shows; with all the staple sports betting markets being easy to find. Again, like all our monthly favourites they have good customer support being available, many depositing and withdrawal options, good odds and huge range of sports available. Read our full review here or visit them here!
UK Online Sports Betting Sites Overview 2023
Online sports betting is becoming an ever increasing and congested market and we’re bombarded with images of Ray Winston’s face or enticing looking promotions on our TV screens, radio or advertising hoardings on an almost daily basis. But for the uninitiated, it can appear daunting. This guide will aim to ease you into the world of online sports betting and point you in the right direction. For more info on sports betting check out our Q&A’s page.
Betting Site Sign Up Bonuses and New Player Offers
All the top betting sites and terra ferma bookies are looking to increase their customer base. They aim to entice new customers with tempting sign up offers exclusive to its new customers.
These offers will be plastered on the front page of any online sportsbook and high street Bookmaker ( such as Ladbrokes, Corals, William Hill and Betfred ) and they range considerably. Nearly every company will have different terms and conditions so always best to double check these before jumping in head first!
The most popular offer is a 100% or 200% deposit bonus. Once you’ve signed up, simply make a deposit and your chosen sportsbook will either match it (100%) or double it (200%)
888Sport offer a slightly different incentive with treble odds on your first bet. If you place a bet at 2/1 and it wins, 888Sport will pay you out at 6/1. This won’t appeal to everyone, but it’s an interesting take on the traditional sign-up bonus.
Most firms will also offer a separate casino, with Betfred one of the many online sportsbooks who offer £30 worth of free bets and a similar casino slots/spins bonus to attract customers to try their different products.
One or two companies may not offer any kind of promotion or bonus at all, relying on some other attribute to attract new players. These included Pinnacle who believe their superior odds act as an equivalent. These betting firms will often target established punters and high street customers.
Other Bonuses and Promotions available from the Best Betting Sites in 2023
There are usually a number of various promotions available to existing customers and once signed up you are likely to receive notification of these via email or occasionally by text. ( If you select this contact option in your contact preferences )
888Sport are probably the most prominent with their incentive to mobile customers and free spins to earn prizes. Some will offer free plays on casino games whilst others will make enhancements on popular bets ahead of major sporting events – for example – World Cup Final, Superbowl or Cheltenham Festival.
BetBigs In Play Offer is very popular. For major football matches (usually Champions League) they will offer all existing the customers the chance to bet £50 pre-match and get a free £50 In-Play bet on the same match. This allows punters to split their loyalties or cover two different outcomes. This offer is available approximately five times a season and will be heavily advertised.
Is there anything to watch out for?
Many online gambling sites may appear generous with their incentives and promotions, but there are often wager requirements before any withdrawals can be made, so don’t forget to check these as a matter of course.
For example – You may win £50 from using your free £20 bonus. You will be allowed to withdraw the £30 difference as that is profit. Most companies will require you to wager your bonus at least 6 times before it becomes yours. Others have higher demands with many suggesting you have to bet 30x the bonus before cashing out.
Money Back Accumulator Offers
Another very popular promotion is Accumulator insurance. Punters enjoy dreaming of high returns each and every weekend as they place their accumulator bets on the football. The frustration of missing out by one result is something most bettors can relate to and many companies offer compensation to fit this scenario.
William Hill are just one of the many companies who promote ‘Acca 5’ where a 5-fold accumulator will be refunded if four of the selections win. Sporting Bet also offer a similar incentive.
An accumulator is generally considered four selections or above however the majority of offers require at least 5 in order to qualify. Always check the terms and conditions.
Markets and Odds
Signing up to betting sites online can be a little daunting at first with a wealth of markets and matches priced up. It’s difficult to know where to begin.
Most online sportsbooks will clearly define each sport and have a dedicated section for each league/cup or event.
Odds will be displayed in fractional form – for example 2/1 or 3/4, but this can be changed to decimal or occasionally US Lines depending on your preference.
Most Popular Sports to Bet On:
Football – Football betting is HUGE
Betting on Football is continually growing, and the Covid Saga means even more betting Online too. There are more leagues and competitions than ever before and you’ll be pleasantly surprised by how many betting opportunities are available. Everything from Under 18s International Tournaments to the South Korean second tier via Club Friendlies are priced up.
There will be a more extensive range of markets available on televised matches with customers able to bet on specific players to score or teams to score in the first ten minutes of the match.
There will be a variance in the odds between the best football betting sites and websites such as ‘Oddschecker’ are perfect for ensuring you receive the best possible price for your fancy. Check out our Football Betting Guide for more details.
Prices can often change once team news has been announced.
Many online sports betting sites will offer special enhancements on popular markets. These are often popular goal-scorers or in-form teams to win. These can usually be found towards the top of the page as bookmakers wish to promote these.
Horse Racing
Horse racing is still as popular as ever with a number of marquee events throughout the calendar attracting huge number of bets. Racing can vary in quality but every single race in the UK and Ireland will be priced up and available to bet on.
The Grand National and the Cheltenham Festival races are often priced up months before the event in the ‘Ante Post’ section whilst most daily races will be available from around 10am on the morning of the event.
Horse Racing odds can fluctuate and are affected by both support on and off the racecourse. Maidens (Races for horse who haven’t won a race) will often see huge shifts in the markets as less is known about the horses competing and confident owners and trainers will often plough money in if they think their horse is good enough to win the race.
Many firms now offer a ‘Best Odds Guarantee’ promotion on all UK horse races to avoid losing customers to rival firms. Betfair are one such example.
Other Sports
Tennis is a very popular betting event with many punters waiting under the match begins. In-Play betting is popular because a break of serve or crucial break point can shift the odds considerably. NFL is becoming increasingly popular and NHL and NBA are extremely popular throughout Canada and the USA. Everything from Pool to Speedway is priced up and available with the majority of the online sportsbooks.
Mobile Gambling in the UK
In the last couple of years, mobile betting has become increasingly popular and punting on the move is bigger than ever.
Each betting company now offer an App or mobile betting website which enables customers using mobile date or Wi-Fi to place a bet on any smartphone. These Apps are usually available for both iPhone and Android.
It’s quick and easy to place a bet on your mobile and often requires one touch. The BetFred mobile App leads the market and it couldn’t be easier to find your sport and select a required market on-the-go.
Prices do not change and some best betting sites such as 888Sport and Betfair reward mobile users with exclusive offers or opportunities to win prizes throughout the course of the year.
Most mobile Apps log users out of their account after a period of inactivity, so it’s perfectly safe should you lose or misplace your smartphone.
In Play Betting & Streaming
Most gambling sites offer ‘In Play’ betting which allows punters the chance to place a bet at any point during a live sporting event.
If you missed kick off and want to place a bet 15 minutes into a football match, it’s possible. Many gamblers follow the matches on TV or radio and place bets according to dominance or chances created.
There are thousands of ‘Live’ markets which offers changing odds throughout. These briefly suspend and become unavailable if there is flash point in the game – a red card in football or waiting on an umpire’s decision in tennis.
William Hill, BetWay and Netbet are just three of the best UK gambling sites who now offer a ‘Live Streaming’ service. Punters are able to watch hundreds of leagues around the world on their websites including La Liga, Serie A and most ATP & WTA tennis events. There are some requirements for viewing but these are often minimal – 50p bet or more/bet placed in the last 24 hours etc.
Is betting online In the UK safe?
Absolutely! There are many reputable online best betting sites who have dedicated teams of technicians and experts dedicated to ensuring its safe for customers to bet online and throughout their smartphones.
Payment pages are secure and although card details will be stored, it is possible to delete these at any point. Customer advisors are available 24/7 if there are any issues.
They also operate stringent password controls and will send personal emails or texts if there is any hint of suspicious activity.
If you’re starting out and are worried about online safety, it’s always best to sign up with an established name and one which has been operating online for many years.
There are many different ways of depositing and if you don’t feel safe entering credit or debit card details, it is possible to make a payment from both Skrill and Paypal accounts.
Most sports and all the best betting sites also offer a service which allows self-exclusion of users who feel they are spending too much with the firm.
Common Betting Terms & What They Mean
The world of sports betting can be a complex one if you’re not familiar with the terminology that you may come into contact with. Here’s a look at some of the most popular examples and some explanation on what they mean.
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Multiple
A general term used to describe a type of bet that consists of more than one selection. Each of these “legs” will be settled on its individual merits but will have a wider impact on the potential returns of the multiple bet.
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Accumulator or (acca)
A popular type of multiple (sometimes referred to as parlay or acca in some circles) which allow bettors to combine a number of selections from different events in order to increase the potential profit from a single stake.
Each leg must be settled as a winner in order for the bet to provide a return, if any of them were to lose then the whole selection would be settled as a loser.
The odds for accumulators are calculated by multiplying the stake by stated price on each leg when the bet is placed, e.g £10 * 2.0 * 1.4 * 2.5 * 2.75 = 192.50.
In the event of a void selection, the accumulator will still stand although the potential returns would be recalculated assuming the leg in question wasn’t included. E.g a nine leg accumulator would become an eight leg one.
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Each way
Popular in sports such as football and particularly horse racing, this is a type of bet which sees half the total stake placed on a selection to win and the other half on the same selection to “place”.
If your selection fails to win but finishes inside the “places” (as per the terms when the bet was struck) then the best betting sites will always will pay out a percentage of the original price multiplied by the “place” half of the stake.
E.g you can currently back Arsenal at 10/1 (11.0) to win the title. If you backed them at £10 each way (£20 total stake) and they came second, you would be paid out at 1/4 of the odds (2.75) x the £10 place part of your stake. If they win you would see the £10 win part settled at 10/1 plus the place portion too.
Often land based bookmakers and the best betting sites online offer more places the bigger the field of runners, so in some horse races with 20+ runners firms will pay out on four or even five each way places.
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Ante Post
A term used to describe a bet placed a day or more before the start of an event. Often some betting sites will offer odds on events which are months or even years away from being decided e.g English Premier League winner or The Grand National.
Bettors can therefore attempt to take a bigger price on a particular outcome in this type of market but without the knowledge of what might happen in the run up to the event taking place and how that might affect their pick.
Bets on these markets are settled as per the terms at the time of placement e.g in some horse racing markets where a horse’s participation is not yet confirmed, you would lose your stake if the horse in question doesn’t run.
Please browse BestBettingSitesUK.co.uk regularly updated pages and we are sure you will find the best online sports betting sites for your needs, whatever you fancy a flutter on.